IT ALL STARTED ON THE TRAIL...
Winding trails, breathtaking views, mountain-side sunrises. Those are the things that inspired Tailwind's founder to get outside, and he wasn't about to let bad nutrition get in the way.
TAILWIND STARTED WITH MY HEAD IN
It all began when Jeff's buddy Art suggested he pick an event and train for it. Never having raced before, he picked the Leadville 100 MTB. Go big or go home, right? He finished that first Leadville 100 and headed straight for the trash can, purging the muesli that had been with him all day. Fed up with fuelling issues hijacking the blood, sweat and tears of his training, he wanted to find nutrition that spared the gut, was easy to use, tasted good, and would fuel him to the finish line - minus the breakfast, part deux.
GROUNDED IN SCIENCE AND TESTED ON THE TRAILS
He started devouring everything he could find about sports nutrition and how the body processes fuel. He quickly realised most products contained ingredients that were hard to digest, so he began experimenting with batches of powder formulated to match the way the body absorbs fuel. After a lot of tweaking and testing on the trails here in Durango along with his wife, Jenny, and the local Thursday Bike n’ Beer group, Tailwind was born. A drink that’s easy on the stomach, maintains consistent energy levels, balances electrolytes and hydration, and tastes good even on a long, hot day. A couple of years later, he teamed up with his ole buddy Art (now our R&D Director!) who happens to be an endurance athlete and physician, to create the Recovery Mix.
We love this story of immense innovation!
WE'VE GOT YOUR BACK
Tailwind Nutrition’s mission has remained at the forefront of what we do ever since an email arrived from Lisa. She had dropped out of seven endurance mountain biking races because of stomach issues. She wrote that she had finished the Shenandoah Mountain 100 using Tailwind, with no issues. She broke down crying at the finish line, realising what she had achieved, and no longer fearing that it could never be done.
That’s what Tailwind is about. We help customers reach their goals, big or small. We're behind you all the way. We wouldn’t be here without customers like you, and remind ourselves of that every day. We still write our customer’s name on every bag we ship and include a note. Thanks for making our journey an amazing one!